“To reach your potential, you must grow. And to grow, you must be highly intentional about it.”

— John C. Maxwell

Dana Collins, Business Coach

Dana Collins
Owner/Growth Partner
Discover Growth, Ltd.
System & Soul Executive Coach

Hello! I am excited about the opportunity to work together and what it could mean for your organization.

I admire entrepreneurs and founders. You have a vision for something great and take a leap of faith that most people aren’t willing to. It is my honor to partner with you to help grow your organization and take your vision to the next level.

I share your passion for growth.

I have spent more than 25 years working alongside purpose-driven entrepreneurs to help grow their businesses and their impact. As a former COO and CMO, I recognize the obstacles to growth and have navigated many of them myself.

Prior to starting my coaching business, I spearheaded the growth of a dental group, partnering with the founder to 10X the business from a single doctor practice to multiple doctors with several locations and millions in revenue.

The growth outpaced the operations and I quickly found myself directing my focus to bring clarity to what had begun to feel like chaos. I implemented a business operating system that brought structure, accountabilities, systems, and alignment to the organization.

I enjoyed the process and appreciated the positive impact it had so much that I decided to dedicate my career to equip and inspire businesses and their teams to live out their God-given purpose and potential.

My approach goes beyond traditional coaching and consulting. You will get a Growth Partner.

As growth partners, you will bring your expertise in your specialty and I will bring expertise in implementing the right strategy, culture, structure, and processes to achieve your vision and goals.

I am a former COO/Integrator and EOS Implementer and also have first-hand experience executing on the Scaling Up performance platform. I chose the System & Soul™ business framework for two reasons: 1) I love systems and I love people. Marrying the two in a business framework ensures you are as focused on growing your people as you are your results. 2) System & Soul™ is an evolution of prior operating systems - providing flexibility, customization, and advancement to meet the specific needs of growing organizations.

  • Dana has been, and continues to be, an integral part of the success and growth of our company. She has not only helped improve the day-to-day aspects of our office, but also exceeded our longer-term goals. Dana has given our staff tools to increase leadership, which have shown tremendous success.

    Jonathan Augustine, DDS

  • Working with Dana for the past several years has truly transformed our business to become more growth-minded. Dana has a unique approach of bringing out the best in others, and her focus on leadership development and team synergy fosters a more unified and empowered team spirit after every meeting our team has had with her. She expertly steers us through the complexities of high-level planning meetings, while always ensuring we stay true to our core mission. Thanks to her guidance, our entire team has cultivated a cultural mindset of being more growth-oriented, and we've seen growth in the positive impact we have had in our community. I wholeheartedly endorse Dana without reservation to anyone looking to grow their business to new heights!

    Abraham Tang, Board Certified Orthodontist
    Shine Ortho Studio

  • Dana is an incredible leader/facilitator/coach that turned our leadership team and meetings around for the better. We had worked with other consultants in the past that never seemed to be able to generate the results that Dana made happen. We are so grateful for her and the impact she made on our team that has generated traction to keep things moving forward. The growth we made would not have happened without her!

    Melissa Bartels, RDH, Practice Administrator
    Dental Excellence of Delta

The journey from a leadership team perspective.

“Within a short period of time we grew faster than we were prepared for. As a small business, this caused a lot of chaos and lack of structure in our organization. We were at a very painful point in our growth where we needed help to be able to not only grow, but to grow well.

We had tried a few coaches but they never seemed to help guide us in the areas our business desperately needed. Dana identified what areas we needed help in and introduced an operating system that would help change things.

Almost immediately, we were able to see a difference. She focused on setting up organizational charts, gave our leaders tools on how to most effectively lead our teams, and used strategies to help get our employees all to understand our company’s vision and to know how they could help achieve our goals.

Our company is the best it has ever been. I have worked here for 20 years and the systems Dana has laid out for us provide me with exactly what we need to do to be successful. My job is easier because I clearly understand the top areas of focus for my time. I am the happiest I have been in years!

In addition to identifying our company’s needs, Dana also helps facilitate our company meetings. It’s vital to the success of our company to ensure these meetings are meaningful and productive. Dana helps make sure we know where we are heading and creating strategies to get there.

One of the most influential things that Dana has done for our company, and for me personally, is to help with leadership development. Dana teaches us all how to be the best leaders that we can be. This has a huge impact on employee satisfaction and makes our organization stand out in the industry.

Dana is one of the most genuine, caring, and driven individuals I have ever met. Not only has she helped our business grow, but she has impacted my personal and professional development in so many ways. I owe the majority of my leadership and spiritual growth to her. She has helped shape me into an all around better person. She delivers everything in a kind, caring and impactful way.

Whether you are looking for your business to be more organized, more successful, or just a better environment for your team, Dana is the person to take you there! You will not regret working with her. “

Niki Bachman, RN, Practice Administrator
Dental Excellence of Napoleon

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